Kyle Chayka: Apolis, Monocle, and the branding of the ‘Placeless Aesthetic’.
Mobility and rootlessness have become aspirational touchpoints––waves that some brands, like Apolis and the experimental LOT-2046, are all too happy to ride. (833 words)
Marcela Sapone: “How to leapfrog the smart home trend, and make something consumers actually want.”
Alfred’s CEO argues that the home of the future isn’t some bleeding edge futurist vision. Rather, it’s simply a home — full stop — humming with (silent) new efficiency. And it should be as frictionless as calling an Uber. (838 words)
Caraa CEO Aaron Luo: Startups have given up on good, old-fashioned (non-tech) product innovation.
The tech world unilaterally favors digital, connected advancement, over true physical product innovation. That’s a problem, argues Caraa Sport CEO Aaron Luo. (694 words)
Standing up to bad customers – What it takes to build an ‘antifragile’ business.
Applying author Nassim Nicholas Taleb’s philosophy on antifragility to modern menswear business.
Modern Luxury: New Consumers, New Values.
The modern luxury era isn’t only about brands, it’s just as much about the consumers that propel them too. But how are shoppers different from just ten years ago?
Nudge’s Ben Young: “Why luxury needs to get native.”
Luxury brands must take a more considered approach to advertising online. Banner ads and pop-ups don’t fit their model, but native advertising often does.
Amy Boone: “Luxury and charity are like oil and water – they don’t mix well.”
The ethical luxury trend isn’t all it’s presented itself to be, writes Amy Boone. But there are several companies that are taking the right approach.
Colin Nagy: “In a world of automated precision, there’s beauty in imperfection, and warmth in human touch.”
No matter how tech-driven or data-dependent the world becomes, some constants, like the charm of human touch, will never lose appeal.
We don’t discount because American shoppers have an addiction to cheap junk we don’t need.
Men’s tailored performance brand Mizzen+Main is one of a growing number of modern luxury companies that don’t discount. CEO Kevin Lavelle explains why.
Arun Gupta’s Grailed is democratizing luxury streetwear. Still, is this actually a good thing?
In three years, Grailed has become the leading men’s streetwear resale platform. But there are grumbles about whether this is truly a positive.
