Ben Young: “Poolside FM’s fresh new redesign is proof: There’s tremendous power in creating a distinctive vibe — and an experience that delights.”
There’s a reason why the new Poolside FM redesign has become an instant hit. It offers a distinct vibe, an unmistakable feeling. It feels familiar, fun, approachable, and tastefully retro. It delights you, and it’s all delivered in a tight, cohesive package. In a world where no one pays attention to the details, this is the luxury opportunity.
Nudge’s Ben Young: “Why luxury needs to get native.”
Luxury brands must take a more considered approach to advertising online. Banner ads and pop-ups don’t fit their model, but native advertising often does.
