Mizzen+Main just locked up at least $10M from LVMH’s investment firm, L Catterton.
Mizzen+Main’s just become the latest in a series of key modern luxury investment deals for private equity firm L Catterton. We spoke to CEO Kevin Lavelle to get the details that matter. (932 words)
Standing up to bad customers – What it takes to build an ‘antifragile’ business.
Applying author Nassim Nicholas Taleb’s philosophy on antifragility to modern menswear business.
We don’t discount because American shoppers have an addiction to cheap junk we don’t need.
Men’s tailored performance brand Mizzen+Main is one of a growing number of modern luxury companies that don’t discount. CEO Kevin Lavelle explains why.
The downward spiral: Why Everlane, Mizzen+Main, and Lululemon don’t discount.
Discounting is a drug. It’s ultimately just as bad for shoppers as it is for the brands that rely on them.
