Ana Andjelic: “Entrepreneurial Rihanna is having a moment. And strange as it might sound, it’s got zero to do with her music.”
It’s true that social media makes it easier than ever to attract an audience and build wide reach. But remember: The barriers to entry are also incredibly low, and the floor is littered with the bones of far too many short-lived celeb endeavors to count. A myopic focus on social media as the only growth explanation ignores the complex web of factors that help to explain the rise and prominence of the Fenty brand collective.
