Goop, for one, has flourished by thinking customer-first | Goop 
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Ana Andjelic: Legacy retailers define strategy in competitive terms. Retail upstarts define it in terms of their customer.

To successfully compete in today’s customer-first context, retailers have to start thinking beyond incremental innovation. They must become comfortable with new models that cannibalize their business as it is right now.

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The Matches Fashion team serves as a perfect case study here | Matchesfashion.com
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Ana Andjelic – Rethinking luxury’s technology gameplan.

Longstanding luxury brands tend to treat technology as a marketing play or a value-add that sits on top of their business models – rather than harnessing technology to actually transform their businesses. Ana Andjelic’s argument: It’s a terrible approach. (652 words)

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Everyone's chasing hygge now | Pete Gamlen
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Ana Andjelic: Ironically, the ‘slowness’ movement shows no signs of slowing down.

Being unplugged has become a status symbol. We’re increasingly accumulating simple (pre-Internet) pleasures in place of actual goods. (566 words)

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Warby Parker flagship in SoHo NYC | Photo credit: Warby Parker
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Why the store of the future actually doesn’t want to sell you anything.

Warby Parker, Bonobos, and Kit and Ace have turned their stores into gathering places and social hubs. For them, stores are no longer strictly transactional.

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