The new reality: Hims as an incubator, Bonobos as an M&A shop, and Harry’s as a VC. What’s driving this new DNVB trend?
Subscriber Phil Soriano explores why some of today’s VC-backed ‘blue chip’ DNVBs are engaging in some unusual activity beyond the scope of brand and community development. In some way or another, the likes of Glossier, Harry’s, Bonobos, and Hims have each dabbled in acquisitions, incubation, or in-house VC expansion. Soriano explains why.
A $200M valuation, TV commercials, and billboards: A closer (critical) look at how Hims is fast-tracking the modern luxury playbook.
The men’s wellness upstart is (wisely) fast-tracking the DNVB playbook, but we’re worried whether a $200M valuation is justified for a consumer-facing brand that’s only four months into business.
