The new reality: Hims as an incubator, Bonobos as an M&A shop, and Harry’s as a VC. What’s driving this new DNVB trend?
Subscriber Phil Soriano explores why some of today’s VC-backed ‘blue chip’ DNVBs are engaging in some unusual activity beyond the scope of brand and community development. In some way or another, the likes of Glossier, Harry’s, Bonobos, and Hims have each dabbled in acquisitions, incubation, or in-house VC expansion. Soriano explains why.
