Aesop, properly done | Cigue
Business

Aesop’s new store locations are often based on ‘gut feeling’ – not demographics.

Aesop general manager Thomas Buisson explains the Aesop retail approach. (304 words)

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Under Amour, one firm that doesn't suffer from a lack of product-driven innovation | UA
Subscriber Comment

Caraa CEO Aaron Luo: Startups have given up on good, old-fashioned (non-tech) product innovation.

The tech world unilaterally favors digital, connected advancement, over true physical product innovation. That’s a problem, argues Caraa Sport CEO Aaron Luo. (694 words)

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Kevin Lavelle and the Mizzen+Main hounds | Photo credit: The Academy
Subscriber Comment

Standing up to bad customers – What it takes to build an ‘antifragile’ business.

Applying author Nassim Nicholas Taleb’s philosophy on antifragility to modern menswear business.

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Mr. Lavelle (R) with spokesman and NFL player JJ Watt | Photo: Mizzen+Main
Subscriber Comment

We don’t discount because American shoppers have an addiction to cheap junk we don’t need.

Men’s tailored performance brand Mizzen+Main is one of a growing number of modern luxury companies that don’t discount. CEO Kevin Lavelle explains why.

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Striking a pose | Photo: Lululemon
Affairs

The downward spiral: Why Everlane, Mizzen+Main, and Lululemon don’t discount.

Discounting is a drug. It’s ultimately just as bad for shoppers as it is for the brands that rely on them.

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