The takeaway from PSFK’s Future of Retail Conference: “There’s panic in the C-suites. Everyone’s focusing on DTC. The obsession is real.”
Big shocker: Shoppers don’t think in terms of digital and physical anymore––they simply want to shop in a way that’s most convenient for them. The answer for existing retailers, then, is crystal clear: If they hope to capitalize on this new consumer behavior, they better start making moves to adjust their infrastructure accordingly.
