Brightland’s Aishwarya Iyer: “I knew I wanted the notion of green to speak for the oil’s tasting notes and character — rather than use it in our visual aesthetic.”
At first glance, most folks might find it hard to believe that the olive oil space needed any help or improvement. When you assess the realities of the market, however, you quickly learn that there are indeed very valid opportunities to innovate on both product and packaging — exactly as Aishwarya Iyer has proven.
Tracksmith CEO Matt Taylor: “We want Tracksmith to be around for 100 years. That requires delayed gratification, true human connection with consumers, and thinking beyond just Facebook ads.”
Longtime subscriber Colin Nagy chats with Tracksmith’s Matt Taylor about his approach to building Tracksmith into one of the more cohesive modern brands of the moment. Says Matt: “We live in a world where instant gratification reigns supreme. Tweets, headlines, soundbites––we’ve lost our ability to go deeper and wider. But I’m a runner and running requires building a strong foundation or base. You don’t win the race on the first day. You have to accept delayed gratification.”
W. David Marx: “How post-war Tokyo is a cracking case study on the origin of modern trend life cycles.”
Colin Nagy sits down for a stellar interview with author W. David Marx, discussing his new book Ametora: How Japan Saved American Style. For anyone interested in how brands are born, how they develop and grow – and how culture can propel them – Marx’s book is an essential study.
