Brightland’s Aishwarya Iyer: “I knew I wanted the notion of green to speak for the oil’s tasting notes and character — rather than use it in our visual aesthetic.”
At first glance, most folks might find it hard to believe that the olive oil space needed any help or improvement. When you assess the realities of the market, however, you quickly learn that there are indeed very valid opportunities to innovate on both product and packaging — exactly as Aishwarya Iyer has proven.
