Like Kevin Plank, American Giant CEO Bayard Winthrop is fiercely in support of the American-made approach. Unlike Plank, he’s wisely kept politics out of it. (1584 words)
The tone towards the annual sales event changed in a big way this year, and several modern luxury brands vocally opposed it. Will others soon follow their lead?
Countless activewear brands release yoga pants ‘just because’. American Giant has developed a pair of non-athletic leggings that have a clear reason to exist.