Mizzen+Main co-founders (from left to right) Web Smith and Kevin Lavelle, and former creative director Steven DeWitt | Photo credit: D Magazine
Commentary

Retailers like J.Crew are obsessed with data. (And it’s killing your shopping experience.)

Web Smith, co-founder of performance menswear upstart, Mizzen+Main, identifies a common shopping frustration, and offers ideas for how to fix it.

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