Market briefing: Breaking down the Scandinavian modern luxury economy.
Fleshing out a key modern luxury market. Scandinavia’s minimalist heritage is a core aesthetic tenant of the modern luxury space, and the crop of brands that the region’s producing, while small in number, is of superb quality. (1,091 words)
Tracking the Brilliant (and Unscalable) John Sterner Pre-launch Process.
Over the last year, Alexander Stutterheim of Stutterheim Raincoats fame has given us a behind-the-scenes look at his new top-end knitwear brand John Sterner. But in a market stuffed with cashmere competition, can he win?
