Rapha.

As Kering’s François-Henri Pinault and LVMH’s Bernard Arnault publicly pledged €100M and €200M, respectively, to rebuild Notre-Dame after last month’s fire, Scheybeler couldn’t help but wonder whether it might have been better for this money to be given discreetly and without the publicity. And whether it was more “luxury” to give quietly––or to make a grand gesture and seduce others into supporting the cause––and what it might say about the modern luxury philosophy, given that we’re asking such questions.

With the lengthy Rapha sale saga now officially put to bed with this month’s acquisition by Walmart grandsons Steuart and Tom Walton, time has been afforded to reflect back and assess the winners and losers in the deal.

Rapha’s $261M purchase by Walmart heirs Steuart and Tom Walton puts an end to an ‘on again, off again’ sale saga that stretched across nine long months.

Louis Vuitton may have backed out of the running, but the race to buy Rapha is still very much on.

Tracksmith is opening up a new retail concept in one of Boston’s key shopping districts. The idea reminds us of Rapha’s Cycling Club (which is a good thing). (593 words)

He dove deeper into Rapha’s multi-pronged business approach, touching on hybrid retail, on being consumer-centric, and the power of brand’s subscription model. (692 words)

We’re hearing that LVMH’s pursuit of Rapha is has cooled. And one big thing seems to be holding back the deal. (492 words)

The leaked financials answer our biggest question about Rapha: Why exactly are their margins – £1.1M ($1.4M) on £48.8M ($62.1M) revenues for 2016 – so small? (998 words)

Beyond revenues, what makes the cycling brand such a mouth-watering target for LVMH? (454 words)

LVMH is in hot pursuit of London-based cycling brand Rapha. We’ve got details on the potential sale price — and what LVMH plans to do with them once acquired.