The Armoury CEO Mark Cho on modernity, brand building, and acquiring Drake’s of London.
Armoury founder Mark Cho’s projects are characterized by a ravenous, curious, and detail minded approach, fueled by constant travel between New York, London, Hong Kong, and Tokyo.
The British are coming: Drake’s of London dips a toe into the US (and signals a new set of ambitions).
In the six years since purchasing Drake’s in 2010 (alongside The Armoury’s Mark Cho), CEO Michael Hill has doubled the brand’s business. Here’s how he’s done it.
