Panty Raid: A rundown of the new lingerie players putting the pressure on Victoria’s Secret.
A primer on Lively, Beija Flor, Negative Underwear, and the rest of the modern luxury lingerie upstarts that are making life miserable for Victoria’s Secret and Agent Provocateur. (1,289 words)
As Paul Evans sidesteps the VC circuit, other fast-risers, like Tracksmith and Lively, embrace it.
The modern luxury economy is poised to explode over the next five years. For brands to enjoy the bounty, they’ll need to find strategic investors who can offer more than just a check.
