Since modern luxury companies are killing LVMH’s cash cow, they’ve set up a fund to invest in them.
MLCs are chipping away at mass market luxury. Given the stakes, it would be utterly foolish for LVMH to continue to ignore them. (686 words)
Modern Luxury: New Consumers, New Values.
The modern luxury era isn’t only about brands, it’s just as much about the consumers that propel them too. But how are shoppers different from just ten years ago?
