The real problems with the Swiss watch industry, as explained by the Economist.
On the back of the Baselworld watch expo late last month, here’s a quick rundown of the problems plaguing the watch sector — and what it’s doing to fix things — just to make the narrative a little more clearer for you. (400 words)
Tag Heuer’s new gateway drug is the smartwatch (and its dealer is chief Jean-Claude Biver).
How Tag Heuer is using its smartwatch line to convert shoppers into buying full mechanical watches later.
