The downward spiral: Why Everlane, Mizzen+Main, and Lululemon don’t discount.
Discounting is a drug. It’s ultimately just as bad for shoppers as it is for the brands that rely on them.
Everlane: Cult or commerce?
CEO Michael Preysman wants consumers to believe there’s a spiritual mission behind Everlane’s basic T-shirts. Lean Luxe readers are unlikely swallow that pill.