American Giant’s Bayard Winthrop: “Customers don’t really care much about stores anymore.”
Like Kevin Plank, American Giant CEO Bayard Winthrop is fiercely in support of the American-made approach. Unlike Plank, he’s wisely kept politics out of it. (1584 words)
We might look back on 2016 as the year Black Friday hit an inflection point.
The tone towards the annual sales event changed in a big way this year, and several modern luxury brands vocally opposed it. Will others soon follow their lead?
Denim Killer: American Giant just created the first real leggings designed to replace your jeans.
Countless activewear brands release yoga pants ‘just because’. American Giant has developed a pair of non-athletic leggings that have a clear reason to exist.
