Longstanding luxury brands tend to treat technology as a marketing play or a value-add that sits on top of their business models – rather than harnessing technology to actually transform their businesses. Ana Andjelic’s argument: It’s a terrible approach. (652 words)
Alfred’s CEO argues that the home of the future isn’t some bleeding edge futurist vision. Rather, it’s simply a home — full stop — humming with (silent) new efficiency. And it should be as frictionless as calling an Uber. (838 words)
MLCs are chipping away at mass market luxury. Given the stakes, it would be utterly foolish for LVMH to continue to ignore them. (686 words)
A running sentiment is that many companies treat sustainability as a marketing gimmick, or a superficial box to check.
Being unplugged has become a status symbol. We’re increasingly accumulating simple (pre-Internet) pleasures in place of actual goods. (566 words)
Consumer behaviors are shifting, and e-commerce has brought on much anxiety. But a great deal of the damage has been self-inflicted. (1,077 words)
The tech world unilaterally favors digital, connected advancement, over true physical product innovation. That’s a problem, argues Caraa Sport CEO Aaron Luo. (694 words)
Luxury brands must take a more considered approach to advertising online. Banner ads and pop-ups don’t fit their model, but native advertising often does.