🚨 New Brand Alert: Year and Day. How does this brand stack up against the Snowes and Parachutes of the world?
Big players Parachute and Snowe are already several years ahead in the home category at this point, but Year and Day makes a case that they too deserve a place at the table — and fine place settings to match.
Far from being a mere passion project, this is targeting a timely business opportunity – and they’ve got a clear idea of who their target customer is (and where they’re often found in August).
We’d heard rumors for several months that a new weekly by the publisher was in the works. In Berlin, editors Andrew Tuck and Tyler Brûlé revealed what they’ve been working on these last few months.
Like Airbnb before them, Away has decided to put out a quarterly print magazine, also about travel, in a bid to give the brand more lifestyle credibility.