How TRNK is tackling the men’s living space market — one furniture piece at a time.
TRNK co-founder Tariq Dixon explains what it took to get TRNK off the ground, and how it instantly became a top resource for the male home (just by launching).
After thriving on limitation since 2008, Proper Cloth spreads its wings with a new $1M Soho flagship.
Proper Cloth has exploded since launching as a bare-bones shirtmaker in late 2008. Its shiny, new Soho flagship is a milestone that speaks volumes about the brand’s progression.
Denim Killer: American Giant just created the first real leggings designed to replace your jeans.
Countless activewear brands release yoga pants ‘just because’. American Giant has developed a pair of non-athletic leggings that have a clear reason to exist.
Capital injection: Watch publisher Hodinkee rakes in $453K in revenue in just two hours.
The watch publisher has put out two brilliant timepiece collaborations this quarter — and no one’s doing it better.
The Reboot: Relaunching Fila as the Rapha for the tennis market.
In a new regular feature, we take Fila from a low-end, discount sportswear producer, to an upmarket brand that celebrates is golden-era tennis pedigree and doubles down on technical innovation.
Six months into launch, ArtAndOnly is proving that $100,000 art can flourish online.
Competing amongst the likes of Paddle8 and Auctionata is no easy feat. ArtAndOnly has planted its flag in the online art market by cashing in on a different model.
Tag Heuer’s new gateway drug is the smartwatch (and its dealer is chief Jean-Claude Biver).
How Tag Heuer is using its smartwatch line to convert shoppers into buying full mechanical watches later.
Everlane: Cult or commerce?
CEO Michael Preysman wants consumers to believe there’s a spiritual mission behind Everlane’s basic T-shirts. Lean Luxe readers are unlikely swallow that pill.
As Paul Evans sidesteps the VC circuit, other fast-risers, like Tracksmith and Lively, embrace it.
The modern luxury economy is poised to explode over the next five years. For brands to enjoy the bounty, they’ll need to find strategic investors who can offer more than just a check.
Unicorn delusions: Why Kit and Ace’s Chip Wilson has doused the brand’s billion dollar dream.
The activewear brand is shutting down many of its stores, has ousted co-founder JJ Wilson, and is laying off 56 employees. It’s a tacit affirmation that they’ve expanded too quickly.