Bridging the gap between swim and adventure, Summersalt becomes an ambitious addition to a swimwear market in flux.
There’s a lot to like about Summersalt, a confident new swimwear specialist hoping to redefine the category. We spoke to co-founders Lori Coulter and Reshma Chamberlin about toning down the sex appeal, and becoming a category killer. (1,371 words)
An Everlane will never beat an Hermes in absolute product quality – and yet it doesn’t need to. Best-in-class quality only takes you so far, and modern luxury brands are offering something far more compelling: a better overall bundle for shoppers. (924 words)
Equinox is rigorously focused on listening to its members — and members are saying they want more of what the new class of activewear companies like Rhone, Ten Thousand, and ISAORA, have to offer. (774 words)
Having just shuttered 36 out of 45 total stores last week, Kit and Ace’s aim of opening 95 global stores by 2019 (and taking out $300M in debt to do so) is over. This is just the latest in a consistent series of embarrassing missteps since early 2016. (837 words)
Pop-ups are far less of a novelty play today, and Appear Here is a big reason why. We spoke to CEO Ross Bailey who talked about the opportunity in the US market, the promise of LA and New York, and the mechanics of launching Appear Here in new cities. (1,392 words)
There’s been plenty of analysis on the pending deal since last week. Yet one thing is becoming abundantly clear in this narrative: In former Jet.com CEO Marc Lore, Walmart has a snarling e-commerce pitbull. (562 words)
Floyd locked up a $875K seed round last year (but didn’t tell anyone). Here’s what you need to know.
In something of a delayed fundraising announcement, we spoke to co-founder Alex O’Dell, who filled us in on the furniture brand’s unpublicized $875K seed round from May 2016 led by LZB Investments and Airbnb’s Joe Gebbia. (886 words)
Farfetch’s Store of the Future concept set off a bevy of mentions, analyses, and reactions. We’ve poured through the Business of Fashion, Quartz, and the New York Times to put the idea into context. (1,156 words)
Ministry of Supply has installed a new 3D printer in its Boston showroom. Shoppers will now be able to get a custom blazer knitted that same day, but at a price of $200K for the machine, is the investment worthwhile? (611 words)
Raden. Away. Horizn Studios. Arlo Skye. The luggage market is a $44B opportunity––and all four of these new players are hoping to grab a sizable chunk of it. (555 words)