Shoppers at an Everlane pop-up | Everlane
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Modern luxury companies have “devastated the perception that good design always costs money.”

Across all income brackets, shoppers are increasingly opting for modern luxury brands over the Guccis of the world. (657 words)

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An Under Amour sports bra, born in the USA | Under Armour
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A closer look at Under Amour’s first batch of ‘made in the US’ products.

What you need to know about Under Amour’s efforts to bring manufacturing back to US shores. (557 words)

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Federer swathed head to toe in NikeCourt freshness | Photo credit: Nike
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We’ve Noticed that Tennis is an Untapped Activewear Goldmine.

On the court – and off it – activewear’s smart minds are missing a brilliant opportunity.

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Putting a Definition to Modern Luxury.

How do we define modern luxury — and how is it different from what came before?

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MLCs will continue on their course | Photo credit: Ten Thousand
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Modern Luxury CEOs Respond to Amazon’s Activewear Moves with a Collective “Meh.”

After news broke that Amazon had set its sights on the activewear space, we wondered what modern luxury founders in the category thought. So we asked them.

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The Lean Luxe 2017 Modern Luxury Forecast.

The new year is upon us. Here’s what we’re predicting for the next 12 months.

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Their troubles benefit smart, new brands like Linjer  | Photo credit: Linjer
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Coach, Kors, and Kate Spade – Commodified, directionless, and slowly bleeding out.

We explore why these American luxury empires could soon crumble — and offer two superior modern luxury alternatives.

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The Oliver Cabell Logan backpack | Credit: Oliver Cabell
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We might look back on 2016 as the year Black Friday hit an inflection point.

The tone towards the annual sales event changed in a big way this year, and several modern luxury brands vocally opposed it. Will others soon follow their lead?

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Striking a pose | Photo: Lululemon
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The downward spiral: Why Everlane, Mizzen+Main, and Lululemon don’t discount.

Discounting is a drug. It’s ultimately just as bad for shoppers as it is for the brands that rely on them.

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Ressence: One watchmaker not concerned with Apple's Watch. | Photo credit: Hodinkee
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Tinkering with time.

As Apple’s retreat from the luxury watch market suggests, grafting digital bells and whistles onto a tool that’s already served us well for centuries is not necessarily an improvement.

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