Alfred CEO Marcela Sapone | Mercedes-Benz
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Marcela Sapone: The modern luxury supply chain is log jammed at the front door of your apartment building.

It doesn’t matter how sophisticated direct-to-consumer brands make their products or supply chains today — if shipments get stacked at the front door of your apartment, that’s a failure. Fortunately, a more thoughtful, seamless future is on the way.

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Floyd's modular table legs: Cost-effective modern luxury | Curbed
Business

Floyd locked up a $875K seed round last year (but didn’t tell anyone). Here’s what you need to know.

In something of a delayed fundraising announcement, we spoke to co-founder Alex O’Dell, who filled us in on the furniture brand’s unpublicized $875K seed round from May 2016 led by LZB Investments and Airbnb’s Joe Gebbia. (886 words)

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"We need air traffic control for the home," says Marcela | US Department of Labor
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Marcela Sapone: “How to leapfrog the smart home trend, and make something consumers actually want.”

Alfred’s CEO argues that the home of the future isn’t some bleeding edge futurist vision. Rather, it’s simply a home — full stop — humming with (silent) new efficiency. And it should be as frictionless as calling an Uber. (838 words)

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