Scoop: Away’s new brand extension: A quarterly travel magazine called Here.
Like Airbnb before them, Away has decided to put out a quarterly print magazine, also about travel, in a bid to give the brand more lifestyle credibility.
Case in point: The $44B opportunity for today’s emerging luggage upstarts.
Raden. Away. Horizn Studios. Arlo Skye. The luggage market is a $44B opportunity––and all four of these new players are hoping to grab a sizable chunk of it. (555 words)
Travel abroad: Making sense of Away’s new $8.5M Series A (and its big, global ambitions)
Does the quick rush to expand globally by suitcase brand Away (after less than a year in business) point to a larger trend among modern luxury brands?