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Solly Garber: ‘How is it that in 2018, e-commerce STILL only accounts for just nine percent of all US retail?’

Believe it or not, e-commerce represents a tiny sliver of total sales in the US. In the last two years, it’s increased from just seven percent to nine percent — and half of that is Amazon. In order for e-commerce to grow, brands must start solving shoppers’ problems by thinking laterally.