At $260M, did Rapha’s new owners pay too much?
With the lengthy Rapha sale saga now officially put to bed with this month’s acquisition by Walmart grandsons Steuart and Tom Walton, time has been afforded to reflect back and assess the winners and losers in the deal.
Rapha’s buyout by Walmart heirs marks the first M&A deal for an activewear brand in the modern luxury category.
Rapha’s $261M purchase by Walmart heirs Steuart and Tom Walton puts an end to an ‘on again, off again’ sale saga that stretched across nine long months.
The Rapha race: At least two bids have been tabled, valuing the brand at $261M.
Louis Vuitton may have backed out of the running, but the race to buy Rapha is still very much on.
Pedal Power: Toplines from Rapha CEO Simon Mottram’s latest interview this week.
He dove deeper into Rapha’s multi-pronged business approach, touching on hybrid retail, on being consumer-centric, and the power of brand’s subscription model. (692 words)
Rapha’s 12 year financials just landed in our inbox. Here’s what we learned.
The leaked financials answer our biggest question about Rapha: Why exactly are their margins – £1.1M ($1.4M) on £48.8M ($62.1M) revenues for 2016 – so small? (998 words)
This might be the biggest reason why LVMH is so eager to buy Rapha.
Beyond revenues, what makes the cycling brand such a mouth-watering target for LVMH? (454 words)