We don’t discount because American shoppers have an addiction to cheap junk we don’t need.
Men’s tailored performance brand Mizzen+Main is one of a growing number of modern luxury companies that don’t discount. CEO Kevin Lavelle explains why.
The downward spiral: Why Everlane, Mizzen+Main, and Lululemon don’t discount.
Discounting is a drug. It’s ultimately just as bad for shoppers as it is for the brands that rely on them.
