Sara Bernát on today’s luxury fragmentation: “There’s almost no overlap between the Aesop shopper and the Lamborghini owner — and there’s a reason for that.”
A sharp, academic analysis on our current moment in the modern luxury timeline. Bernát’s argument: “Luxury in the Age of Fragmentation is a bit different. The gatekeepers no longer have much of a stronghold, so luxury definitions are unique and one group’s idea of it can vary wildly from another’s. The Maiyet customer’s socially sensitive and worldly view of the world stands in stark contrast, for instance, to the exclusive worldview of Lamborghini customer’s. These two brands will also most likely not share an overlapping consumer base.”
Putting a Definition to Modern Luxury.
How do we define modern luxury — and how is it different from what came before?
