Kevin Lavelle and the Mizzen+Main hounds | Photo credit: The Academy
Subscriber Comment

Standing up to bad customers – What it takes to build an ‘antifragile’ business.

Applying author Nassim Nicholas Taleb’s philosophy on antifragility to modern menswear business.

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Mr. Lavelle (R) with spokesman and NFL player JJ Watt | Photo: Mizzen+Main
Subscriber Comment

We don’t discount because American shoppers have an addiction to cheap junk we don’t need.

Men’s tailored performance brand Mizzen+Main is one of a growing number of modern luxury companies that don’t discount. CEO Kevin Lavelle explains why.

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Mizzen+Main co-founders (from left to right) Web Smith and Kevin Lavelle, and former creative director Steven DeWitt | Photo credit: D Magazine
Commentary

Retailers like J.Crew are obsessed with data. (And it’s killing your shopping experience.)

Web Smith, co-founder of performance menswear upstart, Mizzen+Main, identifies a common shopping frustration, and offers ideas for how to fix it.

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