Tracksmith CEO Matt Taylor: “We want Tracksmith to be around for 100 years. That requires delayed gratification, true human connection with consumers, and thinking beyond just Facebook ads.”
Longtime subscriber Colin Nagy chats with Tracksmith’s Matt Taylor about his approach to building Tracksmith into one of the more cohesive modern brands of the moment. Says Matt: “We live in a world where instant gratification reigns supreme. Tweets, headlines, soundbites––we’ve lost our ability to go deeper and wider. But I’m a runner and running requires building a strong foundation or base. You don’t win the race on the first day. You have to accept delayed gratification.”
Tracksmith channels Rapha with new ‘Trackhouse’ running hub.
Tracksmith is opening up a new retail concept in one of Boston’s key shopping districts. The idea reminds us of Rapha’s Cycling Club (which is a good thing). (593 words)
Roundup: An ongoing (running) list of Tracksmith’s brandbooks.
Tracksmith continues to release incredible digital brand catalogues. We’ve compiled an ongoing list of every single one dating back to 2015.
