Luke Scheybeler: “Modern luxury, status, and the death of discretion.”
As Kering’s François-Henri Pinault and LVMH’s Bernard Arnault publicly pledged €100M and €200M, respectively, to rebuild Notre-Dame after last month’s fire, Scheybeler couldn’t help but wonder whether it might have been better for this money to be given discreetly and without the publicity. And whether it was more “luxury” to give quietly––or to make a grand gesture and seduce others into supporting the cause––and what it might say about the modern luxury philosophy, given that we’re asking such questions.
Tracksmith channels Rapha with new ‘Trackhouse’ running hub.
Tracksmith is opening up a new retail concept in one of Boston’s key shopping districts. The idea reminds us of Rapha’s Cycling Club (which is a good thing). (593 words)
The Reboot: Relaunching Fila as the Rapha for the tennis market.
In a new regular feature, we take Fila from a low-end, discount sportswear producer, to an upmarket brand that celebrates is golden-era tennis pedigree and doubles down on technical innovation.
