Nordstrom: Jack Erwin’s New Nationwide Marketing Channel.
Some DTC upstarts are now using wholesale deals as marketing tools. As such, the retailer-brand power dynamic has been turned on its head.
First movers: Lane Gerson and Ariel Nelson of Jack Erwin
We sat down with high-end, online dress shoe impresarios, Lane Gerson and Ariel Nelson of Jack Erwin, to talk early starts, solving problems, and booming business.
