For every new brand that takes the long view on customer service (fixing a broken product even if it’s the customer’s fault), there are countless more where the customer relationship ends at the moment of sale.
Like Airbnb before them, Away has decided to put out a quarterly print magazine, also about travel, in a bid to give the brand more lifestyle credibility.
Raden. Away. Horizn Studios. Arlo Skye. The luggage market is a $44B opportunity––and all four of these new players are hoping to grab a sizable chunk of it. (555 words)
Does the quick rush to expand globally by suitcase brand Away (after less than a year in business) point to a larger trend among modern luxury brands?