Goop, for one, has flourished by thinking customer-first | Goop 
Subscriber Comment

Ana Andjelic: Legacy retailers define strategy in competitive terms. Retail upstarts define it in terms of their customer.

To successfully compete in today’s customer-first context, retailers have to start thinking beyond incremental innovation. They must become comfortable with new models that cannibalize their business as it is right now.

Pastels and Gen Y branding | Glossier

Glossier goes global: Canada, the UK, and France are all on the docket.

Glossier is still only three years old, and is expanding internationally at a time when most older MLCs (modern luxury companies) and DTC brands are still only shipping domestically.