A $200M valuation, TV commercials, and billboards: A closer (critical) look at how Hims is fast-tracking the modern luxury playbook.
The men’s wellness upstart is (wisely) fast-tracking the DNVB playbook, but we’re worried whether a $200M valuation is justified for a consumer-facing brand that’s only four months into business.
Ana Andjelic: Legacy retailers define strategy in competitive terms. Retail upstarts define it in terms of their customer.
To successfully compete in today’s customer-first context, retailers have to start thinking beyond incremental innovation. They must become comfortable with new models that cannibalize their business as it is right now.
Glossier goes global: Canada, the UK, and France are all on the docket.
Glossier is still only three years old, and is expanding internationally at a time when most older MLCs (modern luxury companies) and DTC brands are still only shipping domestically.