Harry's co-founder Andy Katz-Mayfield, left, is resolute; Jeff Raider; right. | Inc.

Razor fight: The metrics that explain why Gillette tried (unsuccessfully) to take down Harry’s and Bevel.

Gillette is bleeding market share, and Harry’s, Bevel, and Dollar Shave Club have only made things worse. The shaving giant’s engaged in two campaigns against Bevel and Harry’s — but both attempts have backfired. (759 words)