Ana Andjelic, Jen Rubio, Jessica Graves, and Colin Nagy; Northside Festival panel | Colin Nagy
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Ana Andjelic: The dark side of the direct-to-consumer brand experience.

For every new brand that takes the long view on customer service (fixing a broken product even if it’s the customer’s fault), there are countless more where the customer relationship ends at the moment of sale.

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Alfred CEO Marcela Sapone | Mercedes-Benz
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Marcela Sapone: The modern luxury supply chain is log jammed at the front door of your apartment building.

It doesn’t matter how sophisticated direct-to-consumer brands make their products or supply chains today — if shipments get stacked at the front door of your apartment, that’s a failure. Fortunately, a more thoughtful, seamless future is on the way.

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The 'placeless' Apolis Community Center in Soho | Apolis
Column: The Perceptive Consumer

Kyle Chayka: Apolis, Monocle, and the branding of the ‘Placeless Aesthetic’.

Mobility and rootlessness have become aspirational touchpoints––waves that some brands, like Apolis and the experimental LOT-2046, are all too happy to ride. (833 words)

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"We need air traffic control for the home," says Marcela | US Department of Labor
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Marcela Sapone: “How to leapfrog the smart home trend, and make something consumers actually want.”

Alfred’s CEO argues that the home of the future isn’t some bleeding edge futurist vision. Rather, it’s simply a home — full stop — humming with (silent) new efficiency. And it should be as frictionless as calling an Uber. (838 words)

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Under Amour, one firm that doesn't suffer from a lack of product-driven innovation | UA
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Caraa CEO Aaron Luo: Startups have given up on good, old-fashioned (non-tech) product innovation.

The tech world unilaterally favors digital, connected advancement, over true physical product innovation. That’s a problem, argues Caraa Sport CEO Aaron Luo. (694 words)

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Kevin Lavelle and the Mizzen+Main hounds | Photo credit: The Academy
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Standing up to bad customers – What it takes to build an ‘antifragile’ business.

Applying author Nassim Nicholas Taleb’s philosophy on antifragility to modern menswear business.

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A NeueHouse member event | Photo credit: NeueHouse
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Modern Luxury: New Consumers, New Values.

The modern luxury era isn’t only about brands, it’s just as much about the consumers that propel them too. But how are shoppers different from just ten years ago?

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Chef Francis Mallmann, part of the NYT Tastemasters series | Photo: Nicolas Colledani
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Nudge’s Ben Young: “Why luxury needs to get native.”

Luxury brands must take a more considered approach to advertising online. Banner ads and pop-ups don’t fit their model, but native advertising often does.

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Shoe game | Photo: Everlane
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Amy Boone: “Luxury and charity are like oil and water – they don’t mix well.”

The ethical luxury trend isn’t all it’s presented itself to be, writes Amy Boone. But there are several companies that are taking the right approach.

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Visvim founder Hiroki Nakamura is a master of imperfection | Photo Credit: NYT
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Colin Nagy: “In a world of automated precision, there’s beauty in imperfection, and warmth in human touch.”

No matter how tech-driven or data-dependent the world becomes, some constants, like the charm of human touch, will never lose appeal.

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