Care/of scoops up $12M in a new Series A, its second fundraise since November.
At this point, at least in terms of valuation and momentum, it’s easy to argue that Care/of is currently king of the hill in the new emerging premium supplements and vitamins space.
Pill poppers: Meet the four new players leading the luxe vitamins movement.
The recipe: A sprinkle of Kinfolk, a pinch of Warby Parker, two teaspoons of Sweetgreen. Shake together. Serve it direct-to-consumer. (664 words)
