Swimwear, by way of St. Louis | Summersalt
Business

Bridging the gap between swim and adventure, Summersalt becomes an ambitious addition to a swimwear market in flux.

There’s a lot to like about Summersalt, a confident new swimwear specialist hoping to redefine the category. We spoke to co-founders Lori Coulter and Reshma Chamberlin about toning down the sex appeal, and becoming a category killer. (1,371 words)

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Sleepwear brand Lunya is a great example of a modern luxury company  | Lunya
Business

Modern luxury companies don’t win best-in-class face-offs. They offer better bundles.

An Everlane will never beat an Hermes in absolute product quality – and yet it doesn’t need to. Best-in-class quality only takes you so far, and modern luxury brands are offering something far more compelling: a better overall bundle for shoppers. (924 words)

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Patrick Johnson of Sydney-based P. Johnson Tailors on the right | Permanent Style
Emerging Markets

A closer look at Australian modern luxury brands. Spoiler alert: It’s not (just) about Aesop.

It’s easy when thinking about the brands coming out of Australia to believe Aesop is the only one that (really) matters. Butt there are others––like P. Johnson Tailors and Mon Purse––that are making noise on a global stage. (1,181 words)

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Triple stacked | Beija Flor London
Emerging Markets

Panty Raid: A rundown of the new lingerie players putting the pressure on Victoria’s Secret.

A primer on Lively, Beija Flor, Negative Underwear, and the rest of the modern luxury lingerie upstarts that are making life miserable for Victoria’s Secret and Agent Provocateur. (1,289 words)

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At the Lab, ninja is definitely in (but only in-store, not online) | Lululemon
Column: The Perceptive Consumer

Kyle Chayka: Lululemon Lab is cultivating exclusivity in an era of omnipresence.

For round two of his “Perceptive Consumer” column, Kyle Chayka argues: Omnichannel seems to be top of mind for all manner of retailers, both old and new. But at Lululemon Lab, in-store exclusives are the order of the day. (875 words)

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Grana store, Hong Kong | Grana
Emerging Markets

Growth markets: China hogs the headlines, but for emerging brands, mature markets matter far more.

We spoke to several modern luxury brands to ask: Is the Chinese market really a growth market for them? And if not, which markets are? (1221 words)

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The Shop at Equinox, Brookfield Place New York | Equinox
Business

Getting active: Equinox is quickly becoming a go-to retail partner for activewear upstarts.

Equinox is rigorously focused on listening to its members — and members are saying they want more of what the new class of activewear companies like Rhone, Ten Thousand, and ISAORA, have to offer. (774 words)

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She shinin' | AUrate
Emerging Markets

Jewelry market assessment: Tiffany is down, and new brands are stealing Gen Y shoppers.

The global market is in flux, and big brands, Tiffany among them, are feeling the pressure. Meet the new class of jewelry upstarts that are leading the way, winning hearts and minds, and eroding legacy market share. (1,255 words)

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The 'placeless' Apolis Community Center in Soho | Apolis
Column: The Perceptive Consumer

Kyle Chayka: Apolis, Monocle, and the branding of the ‘Placeless Aesthetic’.

Mobility and rootlessness have become aspirational touchpoints––waves that some brands, like Apolis and the experimental LOT-2046, are all too happy to ride. (833 words)

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Vifa's minimalist wireless speaker comes in Swedish yellow | Vifa
Emerging Markets

Market briefing: Breaking down the Scandinavian modern luxury economy.

Fleshing out a key modern luxury market. Scandinavia’s minimalist heritage is a core aesthetic tenant of the modern luxury space, and the crop of brands that the region’s producing, while small in number, is of superb quality. (1,091 words)

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