How UNIS CEO Eunice Lee battles the ‘Everlane effect’.
Everlane’s ‘radical transparency’ story is misleading, argues Eunice Lee. Her antidote: long-term perseverance, gradual growth, and a focus on bricks-and-mortar.
Tag Heuer’s new gateway drug is the smartwatch (and its dealer is chief Jean-Claude Biver).
How Tag Heuer is using its smartwatch line to convert shoppers into buying full mechanical watches later.
Why the store of the future actually doesn’t want to sell you anything.
Warby Parker, Bonobos, and Kit and Ace have turned their stores into gathering places and social hubs. For them, stores are no longer strictly transactional.
Everlane: Cult or commerce?
CEO Michael Preysman wants consumers to believe there’s a spiritual mission behind Everlane’s basic T-shirts. Lean Luxe readers are unlikely swallow that pill.
As Paul Evans sidesteps the VC circuit, other fast-risers, like Tracksmith and Lively, embrace it.
The modern luxury economy is poised to explode over the next five years. For brands to enjoy the bounty, they’ll need to find strategic investors who can offer more than just a check.
Unicorn delusions: Why Kit and Ace’s Chip Wilson has doused the brand’s billion dollar dream.
The activewear brand is shutting down many of its stores, has ousted co-founder JJ Wilson, and is laying off 56 employees. It’s a tacit affirmation that they’ve expanded too quickly.
We’re fast becoming a ‘post-luxury’ society. So how should luxury brands be defined today?
With new ‘luxury’ brands arriving in droves each year, how do we separate the pretenders from the sincere?
Recommended Reading: Deluxe by Dana Thomas.
At a time when luxury appears to be returning to its roots, Deluxe does well in showing why this shift is long overdue, and why luxury, at least in its mass-marketed form, has lost its luster.
Ministry’s new officewear for women underlines a broader menswear development.
On the back on Ministry’s announcement, we look at how smart men’s brands are bringing innovation to the women’s side.
Travel abroad: Making sense of Away’s new $8.5M Series A (and its big, global ambitions)
Does the quick rush to expand globally by suitcase brand Away (after less than a year in business) point to a larger trend among modern luxury brands?