Everlane’s ‘radical transparency’ story is misleading, argues Eunice Lee. Her antidote: long-term perseverance, gradual growth, and a focus on bricks-and-mortar.
How Tag Heuer is using its smartwatch line to convert shoppers into buying full mechanical watches later.
Warby Parker, Bonobos, and Kit and Ace have turned their stores into gathering places and social hubs. For them, stores are no longer strictly transactional.
The modern luxury economy is poised to explode over the next five years. For brands to enjoy the bounty, they’ll need to find strategic investors who can offer more than just a check.
The activewear brand is shutting down many of its stores, has ousted co-founder JJ Wilson, and is laying off 56 employees. It’s a tacit affirmation that they’ve expanded too quickly.
With new ‘luxury’ brands arriving in droves each year, how do we separate the pretenders from the sincere?
On the back on Ministry’s announcement, we look at how smart men’s brands are bringing innovation to the women’s side.
Does the quick rush to expand globally by suitcase brand Away (after less than a year in business) point to a larger trend among modern luxury brands?