Camp David: Mazdack Rassi’s latest project, an anti-WeWork, signals a newer (more upscale) Brooklyn.
Our Perceptive Shopper columnist Kyle Chayka visits Brooklyn’s new co-working hub and discovers that it’s less about bohemian Brooklyn, and far more about creating a Mad Men-esque playground. (606 words)
After much fanfare, waiting, and pomp and circumstance, Style.com was relaunched…and then promptly shut down this week. We’d be lying if we said this was a shocker. (885 words)
Longstanding luxury brands tend to treat technology as a marketing play or a value-add that sits on top of their business models – rather than harnessing technology to actually transform their businesses. Ana Andjelic’s argument: It’s a terrible approach. (652 words)
Bridging the gap between swim and adventure, Summersalt becomes an ambitious addition to a swimwear market in flux.
There’s a lot to like about Summersalt, a confident new swimwear specialist hoping to redefine the category. We spoke to co-founders Lori Coulter and Reshma Chamberlin about toning down the sex appeal, and becoming a category killer. (1,371 words)
An Everlane will never beat an Hermes in absolute product quality – and yet it doesn’t need to. Best-in-class quality only takes you so far, and modern luxury brands are offering something far more compelling: a better overall bundle for shoppers. (924 words)
It’s easy when thinking about the brands coming out of Australia to believe Aesop is the only one that (really) matters. Butt there are others––like P. Johnson Tailors and Mon Purse––that are making noise on a global stage. (1,181 words)
A primer on Lively, Beija Flor, Negative Underwear, and the rest of the modern luxury lingerie upstarts that are making life miserable for Victoria’s Secret and Agent Provocateur. (1,289 words)
For round two of his “Perceptive Consumer” column, Kyle Chayka argues: Omnichannel seems to be top of mind for all manner of retailers, both old and new. But at Lululemon Lab, in-store exclusives are the order of the day. (875 words)
We spoke to several modern luxury brands to ask: Is the Chinese market really a growth market for them? And if not, which markets are? (1221 words)
Equinox is rigorously focused on listening to its members — and members are saying they want more of what the new class of activewear companies like Rhone, Ten Thousand, and ISAORA, have to offer. (774 words)