A $200M valuation, TV commercials, and billboards: A closer (critical) look at how Hims is fast-tracking the modern luxury playbook.
The men’s wellness upstart is (wisely) fast-tracking the DNVB playbook, but we’re worried whether a $200M valuation is justified for a consumer-facing brand that’s only four months into business.
Ana Andjelic: The dark side of the direct-to-consumer brand experience.
For every new brand that takes the long view on customer service (fixing a broken product even if it’s the customer’s fault), there are countless more where the customer relationship ends at the moment of sale.
Scoop: Away’s new brand extension: A quarterly travel magazine called Here.
Like Airbnb before them, Away has decided to put out a quarterly print magazine, also about travel, in a bid to give the brand more lifestyle credibility.
Case in point: The $44B opportunity for today’s emerging luggage upstarts.
Raden. Away. Horizn Studios. Arlo Skye. The luggage market is a $44B opportunity––and all four of these new players are hoping to grab a sizable chunk of it. (555 words)
Travel abroad: Making sense of Away’s new $8.5M Series A (and its big, global ambitions)
Does the quick rush to expand globally by suitcase brand Away (after less than a year in business) point to a larger trend among modern luxury brands?