The takeaway from PSFK’s Future of Retail Conference: “There’s panic in the C-suites. Everyone’s focusing on DTC. The obsession is real.”
Big shocker: Shoppers don’t think in terms of digital and physical anymore––they simply want to shop in a way that’s most convenient for them. The answer for existing retailers, then, is crystal clear: If they hope to capitalize on this new consumer behavior, they better start making moves to adjust their infrastructure accordingly.
Airbnb of pop-ups: London’s Appear Here expands to the US, continues its big international push.
Pop-ups are far less of a novelty play today, and Appear Here is a big reason why. We spoke to CEO Ross Bailey who talked about the opportunity in the US market, the promise of LA and New York, and the mechanics of launching Appear Here in new cities. (1,392 words)
For the future of the American mall, look to Bangkok.
The American shopping mall is dying, but one development in Thailand is showing them the future. (409 words)
