Where the Nikes, Adidases, and even Under Armours of the world are complacent, Outlier picks up the technical clothing slack.
Burmeister discusses why scale is a false benchmark, why Google has him obsessing over product quality, and the reasons behind his hot ‘n heavy Apple fetish. (950 words)
After news broke that Amazon had set its sights on the activewear space, we wondered what modern luxury founders in the category thought. So we asked them.