Lean / Luxe
Product Suite
Launch 2015
01: Introduction
Thoughtful Products Customized for Each Partner
At Lean / Luxe, we take an advertorial-driven approach meant to both enhance our readers’ experience and convey your message in a high-touch digital format that reflects your company’s premium positioning.
The first phase of the Lean / Luxe Product Suite features two products: Seasonal Site Partnerships, and Premium Portfolio Sponsorships. These solutions are 100% SOV, providing an exclusive point of differentiation that’s fully integrated into our publishing stream. Our motivation is simple: to help you engage directly with an affluent, like-minded audience in a manner that shapes opinion and lingers long after reading.
02: Our Approach
Our Solution:
A Tailored Approach to Digital Advertising
03: Products
Product I:
Seasonal Site Partnerships
*Become a Key Partner in Our Publishing
Asite partnership is an opportunity for you to align yourself with the most essential component of our publishing: our Original Reportage. As a Site Partner, you’re given exclusive prominence alongside the agenda-setting analysis, intelligence, interviews, and features that can only be found here on Lean / Luxe.
Key Details
A.12 Original Reportage articles per month (3 weekly)
B.100% SOV on all Original Reportage per season
C.Imbedded Advertorials are refreshed every month
Product II:
Premium Portfolio Sponsorships
*Partner With Us in Identifying the Best in New Luxury
A Premium Portfolio, organized by theme, is comprised of ten in-depth profiles or interviews released every weekday across a two week period. Sponsors are given 100% SOV for all assets of an individual Portfolio, including Imbedded Advertorials for all articles, prominent positioning in a co-branded Portfolio hub, and a front page Portfolio module.
Key Details
A.10 extensive profiles released daily over a 2 week period (with prominent sponsor positioning)
B.Each Portfolio includes a co-branded hub
C.Also includes a co-branded front page promotion unit for the duration of the series