Lean / Luxe Product Suite

Sections

01: Introduction

Thoughtful Products Customized for Each Partner

At Lean / Luxe, we take an advertorial-driven approach meant to both enhance our readers’ experience and convey your message in a high-touch digital format that reflects your company’s premium positioning.

The first phase of the Lean / Luxe Product Suite features two products: Seasonal Site Partnerships, and Premium Portfolio Sponsorships. These solutions are 100% SOV, providing an exclusive point of differentiation that’s fully integrated into our publishing stream. Our motivation is simple: to help you engage directly with an affluent, like-minded audience in a manner that shapes opinion and lingers long after reading.

02: Our Approach

Our Solution:

A Tailored Approach to Digital Advertising

*Imbedded Advertorials

Imbedded Advertorials — our standard sponsorship format — are fully responsive and optimized for tablet and mobile. They let you speak to our audience on any product, initiative, or topic of your choice as it relates to your brand.

Your Advertorial is positioned at the end of individual articles, and readers are prompted to its location with a co-branded mid-article primer. You can select from a choice of three formatting options: 3 Facts from the Brand, 3 Questions with the Brand (we conduct a brief Q&A with a figure from your company), or a 250 word message from your company (ideally penned by an executive of yours for a more personal appeal).

If needed, we can work with you to determine the ideal topics, angles, and formats for your message that will resonate best with our readership.

Benefits

01:

Driven by Context and Human Touch

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This solution is tasteful and insightful, and due to its editorial, collaborative nature, is more human and much less robotic than display advertising.

02:

A Customized Approach

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Advertorials are customized for each partner, and fully refreshed each month. We know you have something unique to say, and we help you deliver that message as thoughtfully as possible.

03:

Protected Against Ad Blocking

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Advertorials are imbedded within our articles, making them invisible to ad-blocking technology.

04:

Always in Good Company

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We are as selective in choosing our partners as we are in the companies and stories that we cover. This way, we’re able to ensure that our partners are in great company together.

Visuals

( Click Images for Live Examples )

Mid-Article Primer

Located 2-3 paragraphs into the article
Prompts readers on the advertorial found at the end of the article
Linked to advertorial
Contains identical title as advertorial and a teaser of the subject matter

Imbedded Advertorial

Positioned at the end of the article
Includes: featured image, 25 word description of sponsor product/initiative of choice, outbound link to site of sponsor’s choice

03: Products

Product I:

Seasonal Site Partnerships

*Become a Key Partner in Our Publishing

Prospectus

Asite partnership is an opportunity for you to align yourself with the most essential component of our publishing: our Original Reportage. As a Site Partner, you’re given exclusive prominence alongside the agenda-setting analysis, intelligence, interviews, and features that can only be found here on Lean / Luxe.

Key Details

A.12 Original Reportage articles per month (3 weekly)

B.100% SOV on all Original Reportage per season

C.Imbedded Advertorials are refreshed every month