Monday, June 26, 2017|
Intelligence, analysis, and opinion on the world of modern luxury business
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LATEST REPORTS ON LEAN / LUXE

Camp David's co-founders, Mazdack Rassi, left, and Erez Shternlicht | NYT
Column: The Perceptive Consumer

Camp David: Mazdack Rassi’s latest project, an anti-WeWork, signals a newer (more upscale) Brooklyn.

Our Perceptive Shopper columnist Kyle Chayka visits Brooklyn’s new co-working hub and discovers that it’s less about bohemian Brooklyn, and far more about creating a Mad Men-esque playground. (606 words)

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What you get when you visit Style.com today | Style.com
Business

Back in 2015, WWD unknowingly signaled the end of Style.com. Turns out they were spot on.

After much fanfare, waiting, and pomp and circumstance, Style.com was relaunched…and then promptly shut down this week. We’d be lying if we said this was a shocker. (885 words)

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The Matches Fashion team serves as a perfect case study here | Matchesfashion.com
Subscriber Comment

Ana Andjelic – Rethinking luxury’s technology gameplan.

Longstanding luxury brands tend to treat technology as a marketing play or a value-add that sits on top of their business models – rather than harnessing technology to actually transform their businesses. Ana Andjelic’s argument: It’s a terrible approach. (652 words)

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Swimwear, by way of St. Louis | Summersalt
Business

Bridging the gap between swim and adventure, Summersalt becomes an ambitious addition to a swimwear market in flux.

There’s a lot to like about Summersalt, a confident new swimwear specialist hoping to redefine the category. We spoke to co-founders Lori Coulter and Reshma Chamberlin about toning down the sex appeal, and becoming a category killer. (1,371 words)

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Sleepwear brand Lunya is a great example of a modern luxury company  | Lunya
Business

Modern luxury companies don’t win best-in-class face-offs. They offer better bundles.

An Everlane will never beat an Hermes in absolute product quality – and yet it doesn’t need to. Best-in-class quality only takes you so far, and modern luxury brands are offering something far more compelling: a better overall bundle for shoppers. (924 words)

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Patrick Johnson of Sydney-based P. Johnson Tailors on the right | Permanent Style
Business

A closer look at Australian modern luxury brands. Spoiler alert: It’s not (just) about Aesop.

It’s easy when thinking about the brands coming out of Australia to believe Aesop is the only one that (really) matters. Butt there are others––like P. Johnson Tailors and Mon Purse––that are making noise on a global stage. (1,181 words)

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Triple stacked | Beija Flor London
Business

Panty Raid: A rundown of the new lingerie players putting the pressure on Victoria’s Secret.

A primer on Lively, Beija Flor, Negative Underwear, and the rest of the modern luxury lingerie upstarts that are making life miserable for Victoria’s Secret and Agent Provocateur. (1,289 words)

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At the Lab, ninja is definitely in (but only in-store, not online) | Lululemon
Column: The Perceptive Consumer

Kyle Chayka: Lululemon Lab is cultivating exclusivity in an era of omnipresence.

For round two of his “Perceptive Consumer” column, Kyle Chayka argues: Omnichannel seems to be top of mind for all manner of retailers, both old and new. But at Lululemon Lab, in-store exclusives are the order of the day. (875 words)

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Grana store, Hong Kong | Grana
Business

Growth markets: China hogs the headlines, but for emerging brands, mature markets matter far more.

We spoke to several modern luxury brands to ask: Is the Chinese market really a growth market for them? And if not, which markets are? (1221 words)

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The Shop at Equinox, Brookfield Place New York | Equinox
Business

Getting active: Equinox is quickly becoming a go-to retail partner for activewear upstarts.

Equinox is rigorously focused on listening to its members — and members are saying they want more of what the new class of activewear companies like Rhone, Ten Thousand, and ISAORA, have to offer. (774 words)

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She shinin' | AUrate
Business

Jewelry market assessment: Tiffany is down, and new brands are stealing Gen Y shoppers.

The global market is in flux, and big brands, Tiffany among them, are feeling the pressure. Meet the new class of jewelry upstarts that are leading the way, winning hearts and minds, and eroding legacy market share. (1,255 words)

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The 'placeless' Apolis Community Center in Soho | Apolis
Column: The Perceptive Consumer

Kyle Chayka: Apolis, Monocle, and the branding of the ‘Placeless Aesthetic’.

Mobility and rootlessness have become aspirational touchpoints––waves that some brands, like Apolis and the experimental LOT-2046, are all too happy to ride. (833 words)

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Vifa's minimalist wireless speaker comes in Swedish yellow | Vifa
Business

Market briefing: Breaking down the Scandinavian modern luxury economy.

Fleshing out a key modern luxury market. Scandinavia’s minimalist heritage is a core aesthetic tenant of the modern luxury space, and the crop of brands that the region’s producing, while small in number, is of superb quality. (1,091 words)

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The now closed Kit and Ace showroom in Washington, DC | Kit and Ace
Business

Tracking Kit and Ace: A timeline of embarrassing failures stretching back to February 2016.

Having just shuttered 36 out of 45 total stores last week, Kit and Ace’s aim of opening 95 global stores by 2019 (and taking out $300M in debt to do so) is over. This is just the latest in a consistent series of embarrassing missteps since early 2016. (837 words)

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“Don’t underestimate Walmart and other ‘corporate beasts’ like it.” | Dumbo Feather
People

Tyler Brûlé’s retail projections: Bullish on Walmart, bearish on Farfetch.

On the back of Walmart’s aggressive e-commerce acquisition spree, and Farfetch’s newfangled Store of the Future concept, we spoke with the Monocle man about why US and European retail is failing, how it can be fixed, and why the Japanese still to get it right. (1,267 words)

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